Senior Product Designer and UX UI Mentor
2019
Valley Sounds
Music festivals managing platform. (Side project)
User flows /Personas/Research /Wireframes/ Use cases/architecture digrams/Fraturs prioritization/UI Concepts/UI design/Design system
Overview
Millions of people attend music festivals across Europe and the United States, every year. Producing these kinds of events turns out to be quite a challenge.
Run many different departments, simultaneously, while needing to make quick decisions in real-time. The information flows fast and difficult to analyze on such a short time. The results can affect the festival or future festivals and will be noticeable especially when it comes to the event revenues and the visitor experience.
Enjoy a powerful cultural, social and artistic experience, taking place for a few days. The preparations for such an event are extensive and require prior organization: Buying the equipment, a plane ticket, festival ticket, transportation, dealing with sleeping and eating issues... those are just some of the things they have to do before the big event. Early mental preparation can make their experience more pleasant and safer.
Challenge
Real-time data collection and analysis, and their impact on decisions.
Difficulty in motivating the beginning of the festival experience.
Solution
Festival Management System, Includes data collection and analysis of revenue, check-ins/outs, and ticket sales.
Value - Saving time.
White Label App.
Visitors will be accompanied from the moment of purchasing the ticket until the purchase of the ticket next year.
Value - Feeling belong.
Festival Management System
Management takes place in an accessible chat that connects the managers and other directors at the festival .The conversations, which take place in the background of the data, can improve real-time management.
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The number of sold tickets, and how many were sold of each type.
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Revenue breakdown of the three main departments - Store, Services and Tickets.
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Direct tracking of the number of visitors that are entering and leaving the festival. Managers can see when congestion at the entrance gates took place and some characteristics of the visitors, such as age ranges and country of origin.
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Festival management system that includes data collection and analysis of revenue, visitors, and ticket sales, in real time. Management takes place in an accessible chat that connects the directors and other factors in the production.
From an in-depth conversation with visitors who participated in festivals in Europe, it emerged that the main concerns are-
1. What equipment do I need?
2. Where will I sleep at the festival?
3. What are the food and drink options
4. Miss events I wanted to experience
Generation Z (aged 16 -19)
Millennials (aged 20-39)
Generation X (aged 40-54)
Pages architecture
White-label app for visitors
Customize, with content and color matching to each festival's branding. The app helps in finding an available camping area, exposure to events and seeing the variety of food and drinks without wasting time searching. Sharing a location on the map will help you find your friends at the festival.
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Quick access to the festival ticket, arrival details, and everything a visitor needs to know before arriving at the festival.
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Artists and DJs from around the world are the festivals' main attraction. Visitors can follow events, listen to artist's playlist and share events with their friends.
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This feature can help visitors find an available camping area, save valuable time on the festival's arrangements and a lot of frustration.
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Visitors can see the variety of food, drinks and other needs and order in advance. This will save queuing time.
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Main pages - architecture
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