Valley Sounds - Music festivals management

Company

Create Future

Role

Student

Year(s)

2019

User flows /Personas/Research /Wireframes/ Use cases/architecture digrams/Fraturs prioritization/UI Concepts/UI design/Design system

Overview

Millions of people attend music festivals across Europe and the United States, every year. Producing these kinds of events turns out to be quite a challenge.

Managers

Run many different departments, simultaneously, while needing to make quick decisions in real-time. The information flows fast and difficult to analyze on such a short time. The results can affect the festival or future festivals and will be noticeable especially when it comes to the event revenues and the visitor experience.

Visitors

Enjoy a powerful cultural, social and artistic experience, taking place for a few days. The preparations for such an event are extensive and require prior organization: Buying the equipment, a plane ticket, festival ticket, transportation, dealing with sleeping and eating issues... those are just some of the things they have to do before the big event. Early mental preparation can make their experience more pleasant and safer.

Challenge

Managers

Real-time data collection and analysis, and their impact on decisions.

Visitors

Difficulty in motivating the beginning of the festival experience.

Solution

Managers

Festival Management System, Includes data collection and analysis of revenue, check-ins/outs, and ticket sales.
Value - Saving time.

Visitors

White Label App - Visitors will be accompanied from the moment of purchasing the ticket until the purchase of the ticket next year.
Value - Feeling belong.

Festival Management System

Owerview page

Management takes place in an accessible chat that connects the managers and other directors at the festival .The conversations, which take place in the background of the data, can improve real-time management.

Tickets

The number of sold tickets, and how many were sold of each type.

Revenue

Revenue breakdown of the three main departments - Store, Services and Tickets.

Check - ins/out

Direct tracking of the number of visitors that are entering and leaving the festival. Managers can see when congestion at the entrance gates took place and some characteristics of the visitors, such as age ranges and country of origin.

Market research 

Festival management system that includes data collection and analysis of revenue, visitors, and ticket sales, in real time. Management takes place in an accessible chat that connects the directors and other factors in the production.

Users research

From an in-depth conversation with visitors who participated in festivals in Europe, it emerged that the main concerns are-

1. What equipment do I need?
2. Where will I sleep at the festival?
3. What are the food and drink options
4. Miss events I wanted to experience

Attended a music festival in UK (2018 - 2019)

49%

Generation Z (aged 16 -19)

43%

Millennials (aged 20-39)

19%

Generation X (aged 40-54)

Pages architecture

Sign up / Log in

Dashboard

Add an Event

Tickets

Revenue

Check ins

Settings

User

White-label app for visitors

Customize your experience with festival-specific branding. The app helps you find camping spots, discover events, and explore food and drinks—without wasting time searching. Share your location to easily reconnect with friends at the festival.

Festival ticket

Quick access to the festival ticket, arrival details, and everything a visitor needs to know before arriving at the festival.

Line-Up

Artists and DJs from around the world are the festivals' main attraction. Visitors can follow events, listen to artist's playlist and share events with their friends.

Line-Up

Stared Events

Event page

Map

This feature can help visitors find an available camping area, save valuable time on the festival's arrangements and a lot of frustration.

Map Menu

Camp

Info

Shop

Visitors can see the variety of food, drinks and other needs and order in advance. This will save queuing time.

Main pages - architecture

Get a ticket / Log in

Line-up

liked events

Event page

Shop

liked events

Map

Info

Share location

Free camp

User

My Ticket

Sleeping services

Transportation

About the festival

Need help?

Settings

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